digital marketing

Course notes in Arabic

Welcome to Introduction to Electronic Marketing! In today’s fast-paced digital world, traditional marketing is no longer enough. Consumers are spending more time online, and successful businesses are meeting them there—on websites, social media platforms, search engines, and mobile apps. This course is designed to equip you with the knowledge, tools, and strategies needed to understand and leverage the power of digital technologies in modern marketing.

Throughout the course, you will explore the foundations of electronic marketing, including key concepts such as digital strategy, search engine optimization (SEO), content marketing, social media engagement, email marketing, online advertising, and web analytics. You will also gain insight into consumer behavior in the digital age and how data-driven decision-making is transforming marketing practices.

Whether you are a student looking to build a career in marketing, an entrepreneur aiming to grow your online presence, or a professional seeking to enhance your digital skillset, this course will provide a solid starting point for your journey into the dynamic world of e-marketing.

By the end of the course, you’ll be able to:

• Understand the role and impact of electronic marketing in business today.
• Develop a basic digital marketing plan.
• Use online tools to analyze market trends and customer engagement.
• Apply best practices across major digital channels.

Get ready to dive into the exciting and ever-evolving world of electronic marketing!